When distributing a release, you are able to choose a release date for either as soon as possible or on a specific date in the future.
The Release start date is the date you would like the release to go live on the DSPs. There are two options:
1. As soon as possible
The soonest release possible primarily depends on the response time from each service. Typically this requires anywhere from a few hours up to a few days. Each service has their own requirements and will make the release public independent of any other service.
2. On a specific date
On a specific date allows you to choose any date in the future. By choosing this option your release appears publicly on all services at the same time. For unreleased material this helps control the rollout for streamlined promotion.
To ensure that the release does not go live before your chosen specific date, follow the below instructions:
A) The release should be marked as NOT previously released in your Revelator account and no previous release date should be chosen.
B) When distributing the release, a future release start date needs to be chosen to prevent the release from going live upon delivery. Click the button "On a specific date" and select your desired release date.